About us

Tourism Ucluelet

Vision

To encourage tourism on all levels to economically sustain Ucluelet

To be regionally, nationally and internationally recognized as a tourist destination

Mission

We build and enrich our communities, inviting participation in a variety of quality, eco-friendly activities, events and cultural experiences.

We are a vibrant coastal community with a multitude of activities and experiences available year-round with mass appeal.

These statements will be reviewed periodically to ensure they meet the scope and focus of the organization as we continue to develop and grow. They form part of a "living document".

The TU Board has created three sub-committees:

-Marketing & Advertising

-Website & Social Media

-Strategic Planning

See some of Tourism Ucluelet's latest Marketing and Promotional efforts

In terms of the mission for Tourism Ucluelet, the Board members brainstormed a few ideas about what Tourism Ucluelet does and how we do it. The following bullet points describe some of the areas that Tourism Ucluelet is currently involved in and key activities that we promote:

-Promote Land & Sea
-Uniqueness - Canoe food gathering
-Culturally diverse
-Harbour History
-Aquarium
-Co-ordinating between tourism partners
-The West-Coast destination of British Columbia
-You aim to fill capacity
-Vibrant
-Working with resources
-Year-round destination
-Involving and encouraging participation
-Aide your members